Broker Check

Our Company

Janel M. Goff, CRPC ®

Managing Director

Sound, capable, reasoned advice, rooted in decades of professional experience. That’s what you can expect when you work with professionals at The Goff Investment Group.

Led by Janel Goff, an over 30-year financial services industry professional, each of the members of The Goff Investment Group has extensive experience working with individuals, business owners, foundations, and non-profit organizations.

This dynamic group of individuals is dedicated to developing long-term client relationships, while offering comprehensive financial advice with an overarching commitment to putting their clients’ interests first in an atmosphere grounded in trust, integrity and mutual respect.

When working with The Goff Investment Group, you can be assured that they will take the time necessary to get to know you and gain a complete understanding of your financial goals and objectives. Out of these discussions a comprehensive, goals-based, wealth management approach emerges, which is designed to address those needs. Their high-touch service does not stop here.

You can also expect The Goff Investment Group to check in with you regularly to ensure that your strategy is still designed according to your wishes, and that you haven’t had any changes that might affect your long-term plans.

In addition to offering personalized investment advice for the past 20 years. The Goff Investment Group and Janel Goff have hosted “Invest in Yourself,” a monthly luncheon series designed for business executives and owners to provide education and insight on issues of interest, along with the opportunity to network professionally. If you would like more information on this invitation only seminar, please contact: Goff Investment Group @ 952-836-2745 or

Specialties: Retirement Planning, Wealth Transfer, Insurance evaluations, 401k Plans, 401k Rollovers, Business transition issues, and Investment plan evaluation (a.k.a. “second opinion”)

The Goff Investment Group builds long-term relationships with their clients to help them pursue their financial goals.

In today’s volatile and challenging markets, The Goff Investment Group offers monthly educational seminars and a ‘second opinion’ consultation on one’s current investment strategy.



Honors and Awards

-Best of Edina, Investment Services - 2018

-LPL Chairman's Award1 - 2015, 2016, 2017, 2018

-Five Star Wealth Managers Award2, As seen in Minneapolis St Paul Magazine - 2015, 2016, 2017

-Minnesota Business Magazine, Power of 503 - 2013

-NAWBO Benefactor4 - 2009

-Finance & Commerce, Top Women in Finance5 - 2003, 2012 (Circle of Excellence) 

-Business Journal, Women to Watch6 - 2002




-Member, Edina Country Club

-Member, Minneapolis Club

-Member, Rancho La Quinta Golf and Country Club

-Past Board Member, Airport Foundation MSP

-Past Board Member, Minnesota Children's Museum

-Past Board Member and Membership Co-Chair, The 1006 Summit Avenue Society

-Past Board Trustee, Twin Cities Public Television (TPT)

-Past Advisory Board for College of St. Benedict

-Past President’s Circle at the College of St. Benedict

-Past Founding Chair, Great Twin Cities United Way Woman’s Leadership Council

-Past Member, Women’s President Organization








1) LPL Chairman’s Club Award: This premier honor is awarded to less than 6% of the firm’s approximately 14, 000 advisors nationwide, and is based on an annual production of all registered advisors supported by LPL. 

2) Award based on 10 objective criteria associated with providing quality services to clients such as credentials, experience, and assets under management among other factors.  Wealth managers do not pay a fee to be considered or placed on the final list of 2015, 2016, 2017 Five Star Wealth Managers.

3) A group of nominators each select 3 candidates who had impressed them in the past year.  Then one of the three is selected, whom the nominator then tells the editors more about.  Award based on peer nominations.

4) Benefactor: A woman business owner recognized for her commitment to financially supporting a cause or organization dedicated to supporting the needs and/or interests of women.

5) 50 honorees are selected for their outstanding contributions to their professions and communities in Minnesota.  13 of the honorees are awarded with the Circle of Excellence, which recognizes the achievements of women who have twice been honored as Top Women in Finance.

6) Women to Watch were chosen based on their professional track records, leadership qualities and potential and drive for future success.