Broker Check

Our Company

Janel M. Goff, CRPC ®

Managing Director

The Goff Investment Group has been working with individuals and multi-generational families since 1993.  Led by Janel Goff, the team specializes in helping families prepare for their retirement, college, and estate planning.

They are a full-service wealth management practice dedicated to managing your wealth and retirement assets in a way that best fits your risk tolerance, investment objectives and time horizon.  They offer access to a complete selection of investment products and wealth management services.

The team has tremendous passion for educating families about their financial futures.  They enjoy and take pride in building long-term relationships with their clients.  You can also expect The Goff Investment Group to check in with you regularly to ensure that your strategy is still designed according to your wishes, and that you haven’t had any changes that might affect your long-term plans.

In addition to offering personalized investment advice, Janel Goff has hosted “Invest in Yourself,” seminars since establishing the group in 1993.  The seminars are designed to provide investment education and insight on issues of interest for clients and special guests.  If you would like more information on this invitation only seminar, please contact: Goff Investment Group @ 952-836-2745

Specialties: Retirement Planning, Wealth Transfer, Insurance evaluations, 401k Plans, 401k Rollovers, Business transition issues, and Investment plan evaluation (a.k.a. “second opinion”).

Honors and Awards

-LPL Patriots Club - 2022

-Five Star Wealth Managers Award2, As seen in Minneapolis St Paul Magazine - 2015, 2016, 2017, 2018, 2022

-Best of Edina, Investment Services - 2018

-LPL Club Awards - 2015, 2016, 2017, 2018, 2019,, 2020, 2021

-Minnesota Business Magazine, Power of 503 - 2013

-NAWBO Benefactor4 - 2009

-Finance & Commerce, Top Women in Finance5 - 2003, 2012 (Circle of Excellence) 

-Business Journal, Women to Watch6 - 2002



-Member, Edina Country Club

-Member, Rancho La Quinta Golf and Country Club

-Member National Association of Women Business Owners (NAWBO)

-Founding Chair, Great Twin Cities United Way Woman’s Leadership Council

-President’s Circle at the College of St. Benedict

-Past Advisory Board for College of St. Benedict

-Past Board Member, Airport Foundation MSP

-Past Board Member, Minnesota Children's Museum

-Past Board Member and Membership Co-Chair, The 1006 Summit Avenue Society

-Past Board Trustee, Twin Cities Public Television (TPT)

-Past Member, Women’s President Organization








1) LPL Patriots Club Award. This elite honor is awarded to less than 7% of the firm's approximately 21,000 financial advisors nationwide. 

2) Award based on 10 objective criteria associated with providing quality services to clients such as credentials, experience, and assets under management among other factors.  Wealth managers do not pay a fee to be considered or placed on the final list of 2015, 2016, 2017 Five Star Wealth Managers.

3) A group of nominators each select 3 candidates who had impressed them in the past year.  Then one of the three is selected, whom the nominator then tells the editors more about.  Award based on peer nominations.

4) Benefactor: A woman business owner recognized for her commitment to financially supporting a cause or organization dedicated to supporting the needs and/or interests of women.

5) 50 honorees are selected for their outstanding contributions to their professions and communities in Minnesota.  13 of the honorees are awarded with the Circle of Excellence, which recognizes the achievements of women who have twice been honored as Top Women in Finance.

6) Women to Watch were chosen based on their professional track records, leadership qualities and potential and drive for future success. 

7)LPL Chairman’s Club Award: This premier honor is awarded to less than 6% of the firm’s approximately 14, 000 advisors nationwide, and is based on an annual production of all registered advisors supported by LPL.