Our Company

Janel M. Goff, CRPC ®

Founder & CEO

(952) 836-2745

janelgoff@goffinvestmentgroup.com

The Goff Investment Group has been working with individuals and multi-generational families since 1993. Led by Janel Goff, the team specializes in helping families prepare for their retirement, college, and estate planning.

They are a full-service wealth management practice dedicated to managing your wealth and retirement assets in a way that best fits your risk tolerance, investment objectives and time horizon. They offer access to a complete selection of investment products and wealth management services.

The team has tremendous passion for educating families about their financial futures. They enjoy and take pride in building long-term relationships with their clients. You can also expect The Goff Investment Group to check in with you regularly to ensure that your strategy is still designed according to your wishes, and that you haven’t had any changes that might affect your long-term plans.

For over 30 years, Janel's "Invest in Yourself" seminars have brought women together to gain investment knowledge, network with other professional women, and bring awareness and support for our business and nonprofit communities. These are Invitation only events.

Specialties: Retirement Planning, Wealth Transfer, Insurance evaluations, 401k Plans, 401k Distribution Education, Business transition issues, and Investment plan evaluation (a.k.a. “second opinion”).

Honors and Awards

LPL Masters Club - 2023, 2024, & 2025

LPL Patriots Club - 2022*

Five Star Wealth Managers Award₂, As seen in Minneapolis St Paul Magazine- 2015, 2016, 2017, 2018, & 2022

LPL Club Awards - 2015, 2016, 2017, 2018, 2019, 2020, & 2021*

Minnesota Business Magazine, Power of 50₃ - 2013

NAWBO Benefactor₄ - 2009

Finance & Commerce, Top Women in Finance₅ - 2003, 2012 (Circle of Excellence)

Business Journal, Women to Watch₆ - 2002

Organizations

Lifetime Member Edina Athletic Boosters Club

Proud Supporter of Edina Hornets Hockey

Proud Supporter of Edina Hornets Football

Proud Supporter of the Hope Chest for Breast Cancer

Member, Minnesota Keystone Program

Member, Edina Country Club

Member, Rancho La Quinta Golf and Country Club

Founding Chair, Great Twin Cities United Way Woman’s Leadership Council

President’s Circle at the College of St. Benedict

Past Board Member, YWCA Minneapolis

Past Advisory Board for College of St. Benedict

Past Board Member, Airport Foundation MSP

Past Board Member, Minnesota Children's Museum

Past Board Member and Membership Co-Chair, The 1006 Summit Avenue Society

Past Board Trustee, Twin Cities Public Television (TPT)

Past Member, Women’s President Organization

Past Member, National Association of Women's Business Owners (NAWBO)

*Achievement is based on annual production among LPL-affiliated investment programs only.

1) LPL Patriots Club Award. This elite honor is awarded to less than 7% of the firm's approximately 21,000 financial advisors nationwide.

2) Award based on 10 objective criteria associated with providing quality services to clients such as credentials, experience, and assets under management among other factors. Wealth managers do not pay a fee to be considered or placed on the final list of 2015, 2016, 2017, 2018, 2022 Five Star Wealth Managers.

3) A group of nominators each select 3 candidates who had impressed them in the past year. Then one of the three is selected, whom the nominator then tells the editors more about. Award based on peer nominations.

4) Benefactor: A woman business owner recognized for her commitment to financially supporting a cause or organization dedicated to supporting the needs and/or interests of women.

5) 50 honorees are selected for their outstanding contributions to their professions and communities in Minnesota. 13 of the honorees are awarded with the Circle of Excellence, which recognizes the achievements of women who have twice been honored as Top Women in Finance.

6) Women to Watch were chosen based on their professional track records, leadership qualities and potential and drive for future success.

7)LPL Chairman’s Club Award: This premier honor is awarded to less than 6% of the firm’s approximately 14, 000 advisors nationwide, and is based on an annual production of all registered advisors supported by LPL.